Bidding Battles

A ringside view of India’s first auction dedicated to film memorabilia

Lobby card of the Dilip Kumar-starrer Leader (1964) Courtesy Osian’s Conoiseurs of Art
01 September, 2012

NEVILLE TULI, chairman of the auction house and archive Osian’s, struck an uncharacteristically tentative note before the auction of film memorabilia at the Imperial Hotel in Delhi in July. “This auction doesn’t make economic sense,” he said to the gathering. “But let’s hope that it goes roughly according to plan and we all are excited to some extent.” Flipping through the catalogue, my neighbour, a dapper, middle-aged man, came to the page which listed a jacket belonging to the late Shammi Kapoor, and a sweater he had worn in Andaz (1971). “Even the stink of these people will sell,” he grunted.

Angira Arya, the auctioneer for the evening, took the stage. The first lot, a re-release print run poster of Mahal (1949), with Ashok Kumar and Madhubala, was estimated at between Rs 12,500 and Rs 20,000. Arya opened bidding with a reserve price of Rs 5,000. The organisers needn’t have worried that people would be hesitant—bids climbed quickly and steadily between bidders in the room and those connected by telephone, before topping off at Rs 19,200 (including the 20 percent buyer’s premium—the auction house’s fee, which is added to the hammer price).

The auction continued smoothly, with almost every lot sold, most within or more than the estimated range. Proceedings grew heated with the sale of Shammi Kapoor’s scarf from Junglee, estimated at between Rs 55,000 and Rs 88,000. Every bid called in the room was shot down by Arya with a pre-bid listed in his book, leading one exasperated man in the front row to say after unsuccessfully raising his paddle several times: “Do you have more bids in the book?” “I may be having more,” said Arya cautiously, before suddenly launching into a monologue, uninterrupted by any actual bids from the room. “65,000? 70,000, still with my bidder. 75,000? 80,000, still with my bidder. 85,000? 90,000 still with me. 95,000? 100,000, still with me. 110,000…” here he parted his hands in a grand gesture of generosity, “my bidder is finally out.” There was barely a second to wonder if the room would bite; it did—paddles went up one after another, ratcheting up the price to Rs 156,000. The “stink”, clearly, was selling.

The auction only stumbled once, towards the end of the evening. Introducing the sale of a song, Arya announced that its mukhda (motif) would be played for us. A silence fell over the room. Many moments passed, but only crackle-and-hiss emanated from the speakers. Tuli marched over to the console at the side of the room, and threw his arms up in fury—estimated at between Rs 625,000 and Rs 1,000,000, it was reasonable to expect that bidders would want to hear the song before raising their paddles. Finally, the nerve-wracked technician played the CD from his laptop, holding his microphone to the speakers so that the room could hear the song; the sound was tinny, but a familiar voice came through, singing a catchy, lilting melody.

Arya signalled to the technician to shut off the song in less than a minute; but it was enough. Bidding climbed lakh by shouted lakh to finish off at Rs 1.56 million. The song was the unreleased Kishore Kumar song ‘Tum hi to woh ho dilruba’, which the singer recorded on 10 October 1987, three days before his death, and the new owners of the original Sony DAT recording and rights were the men behind Gurgaon’s Kingdom of Dreams, who plan to incorporate it into their Kishore Kumar musical comedy, Jhumroo.

Some bidders had shallower pockets, like the couple near the last row. In his introduction, Tuli had said, “You’ll see in your own lifetime, the film memorabilia market will be built. That Jewel Thief poster, whatever it goes for today [estimated at between Rs 25,000 and Rs 40,000, it went for Rs 60,000] will not go for less than two to three lakhs in less than two to three years.” This might have encouraged the couple to bid for lots they were interested in; but as the price for photographs of Jaya and Amitabh Bachchan’s wedding climbed past Rs 20,000, the woman couldn’t help but glance nervously at her husband each time before raising her paddle, and whispering, “Karoon? (Should I?)”