Sweet Smell of Success

How Arindam Chaudhuri made a fortune off the aspirations—and insecurities—of India’s middle classes

By SIDDHARTHA DEB | 1 February 2011

This article has been removed as per Injunction Order passed by Hon’ble Civil Court of Silchar in 12-04-2011. Read more about IIPM’s Rs 500 million lawsuit against The Caravan.


Siddhartha Deb is the author of the novels The Point of Return, a New York Times Notable Book of the Year, and Surface, which was shortlisted for the Vodafone Crossword Book Award, longlisted for the International IMPAC Dublin Literary Award and named a book of the year by The Daily Telegraph. His first nonfiction book, The Beautiful And The Damned: Life In The New India, was published in June 2011 by Viking. He is currently a Radcliffe fellow at Harvard University.


123 thoughts on “Sweet Smell of Success”

This institution is complete nuts which can’t take criticism and come out clean. The full page ad with dubious claims and demeaning IIMs and UGC! and they claim defamation! now encouraged with this Silchar law suits all the restaurant with low review rankings and all the ‘flop’ movies with negative reviews would prepare to go to court for ‘defamation’!

Ranjita as a student you were conned. IIPM claimed before the Karnataka High court that it is “Dukan”( Kirana Shop) under shop and establishment act and not an educational institution. High court justice S. Abdul Nazir sought to know under which act the institution was running. Counsel for IIPM submitted before the court that it was licensed under shop and establishment act and never claimed to be an university, neither registered nor affiliated.

There should be thorough investigation by the CBI into the whole matters related to IIPM.It seems there is lot of big corporates making money in the name of providing quality education,which is completely a vicious circle.

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